FitFarty brand uses certain symbols with meanings — the asterisk, rainbow and heart. Developing a family fitness and health brand needs graphics, which have meanings that are important.
The asterisk has multiple meanings here related to the body and its obscene private parts. Due to archaic 18th century Victorian Age ignorance of the body and its functions and sexuality, obscenity laws evolved prohibiting public discussion and writing of body functions and sexuality. Thus the asterisk replacing vowels was a workaround solution used in some writing. Or if verbalized, editing meant blipping out these words in television.
The colorful rainbow was written in the Bible as a symbol of hope for Noah’s family surviving the Flood, as a covenant between God and Mankind. Despite God’s punishment by nature in drowning humans and animals due to immoral corruption, Noah prepared by building the ark ship to save himself, his family and animals. The rainbow appeared like a sign from heaven to earth after the Flood. Today it is used in LGBTQ Pride parades also as a symbol of hope.
The heart is obviously a symbol of love. People everywhere relate to it in their relationships.
Combining these three symbols as graphics on FitFarty products will create a mindset for customers who wear the clothing and decorate their homes that they can relate to the meanings. Their relationships and environment accept the importance of living with acceptance of their wholeness in body, heart and mind.